There cannot be no impression. In absence of anything we tend to take up information given to us by the media. I have an impression of George Bush junior created by media.

Sometimes we say something and mean completely different. To understand what that person is trying to mean needs a knowledge about the person and background. Shakespeare uses this technique of “PUN” in most of his dramas to critique certain topics, occasions. I agree with Goffman’s argument that we map both the verbal and non verbal expressions given off by an individual to judge his impression. This sometimes can be a measure to check false hood. But I don’t think that mapping of these two expressions are that black and white. Sometimes the person might be talking something and with his expressions meaning completely different and still be giving ques to you, as to which one of the expression you should choose. Sometimes he may leave it to the viewer to use his imagination and come to a conclusion. There is a difference in degree of expression, and this gamut of grayscale defines which expression should be accepted. Whether he is ridiculing an occasion, or if he is in sync with the argument. This information is not only dependent on what the subject gives off but also on how the viewer perceives it. I have tried to joke in online chats and forums. In situations like this the joke falls flat because the beauty of the joke is in understanding what is not said. People don’t get this concept online that easily, and more often you will have to explain your joke, which completely kills its charm.

If mapping of verbal and non verbal expressions were the correct measure of judging false hood, then I would say that our politicians have absolutely mastered this art and are using it to their benefit. They have mastered both defensive and protective impressions that the author talks about. I strongly believe that these factors are not enough to judge an impression.

Should this concept of Pun be considered in forming impression? How can the complexity of decoding a pun affect impressions? It is said that to build an impression it takes a whole life but to ruin it, it takes seconds. Why does the bad impression outweigh all the good impression? Is there a scale? Why does impression formation not follow any scientific or economic law?

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